THE STORY OF KraK
How a playful concept turned into a meaningful initiative.
KraK originated from a small effort to re-introduce joy amidst Covid-19. To achieve this, Krak aimed to replicate the cathartic feeling of ‘kraking’ open a fortune cookie with fabric masks; each containing a personalised, hidden, message, to bring a sense of hope to everyone who got their hands on a Krak mask.
Photo credits to Urban Earth Mama
At KraK, we believe in taking action; not merely bringing joy and hope through spoken words. This is why every product we release and collaboration we pursue is rooted in giving back, spreading love and kindness.
Our KraK supporters on Instagram
Looking beyond masks, Krak is in the process of projecting its mission onto a wide range of essential and simple products, all embodying the Krak mentality. Ultimately, our goal is simple: whether it be a hoodie, tote bag or bracelet, we hope our light-hearted message and design uplifts you and motivates you to live positively.
Thank you for listening to our story - With love, KraK x